Stranger Things Upside Down Takeover

Gallery

Netflix flipped streets into the Upside Down with bus shelters and wallscapes dripping in vines and ash for the final season. Atmosphere over information. Fans recognized it instantly and filmed it, which was the entire point.

Cities

LondonManchesterNew York City

Formats

Street furnitureWallscapesDOOHInstallations

Creative agency

—

Media agency

—

Media owners

BM Outdoor

ICPs

Stranger Things fansyoung adultscommuters

Est. cost

—

Est. reach

—

Sources

• mediaagencygroup.com/news/stranger-things-takes-over-the-uk-streets-with-ooh
• bmoutdoor.com/info/Stranger-Things-Captivates-Manhattan