Wednesday

Gallery

Netflix leaned on Wednesday's deadpan goth look across billboards, airports and malls ahead of launch. The aesthetic is so specific it reads instantly. Built to get clipped and reposted by fans.

Cities

Los AngelesNew York City

Formats

BillboardsAirport displaysDigital mall screensExperiential

Creative agency

Trailer Park Group

Media agency

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Media owners

Limited Space

ICPs

Gen Zstreaming viewers

Est. cost

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Est. reach

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Sources

• trailerparkgroup.com/work/wednesday-netflix
• www.limited-space.com/latest/campaigns/netflix-wednesday