Our Force 1

Nike · Los Angeles, New York City · June 1, 2023 — Ongoing

Gallery

Nike turned the Air Force 1 into a 3D anamorphic spectacle that looked like it was bursting off the screen. Sneakerheads stopped, filmed, and posted. The illusion does the reach for free.

Cities: Los AngelesNew York City
Formats: 3D anamorphic DOOHDigital billboards
Creative agency: Territory Studio
Media agency: —
Media owners: —
ICPs: sneaker collectorsbasketball fansGen Z
Est. cost: —
Est. reach: —
Sources: territorystudio.com/project/nike-ooh

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