Blind Taste Test

Gallery

Oatly's wordy, hand-scrawled boards challenged dairy drinkers to a blind taste test in plain, slightly chaotic copy. The voice is the brand. Reads like a person ranting, not a corporation selling.

Cities

LondonBirminghamBristolLeeds

Formats

BillboardsPostersTube ads

Creative agency

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Media agency

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Media owners

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ICPs

coffee drinkersnon-dairy skeptics

Est. cost

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Est. reach

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Sources

• caasie.co/en-us/cool-ads/oatly-blind-taste-test