Long Copy Billboard

Gallery

Oatly crammed a billboard with way too much text, daring drivers to actually read it. Breaking the one rule of outdoor on purpose. The joke is that nobody puts this many words on a board, so people read it.

Cities

Auckland

Formats

Static billboards

Creative agency

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Media agency

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Media owners

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ICPs

coffee drinkerseco-conscious consumers

Est. cost

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Est. reach

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Sources

• www.bandt.com.au/oatly-delivers-first-new-zealand-campaign-with-brilliantly-wacky-billboards
• www.oneclub.org/awards/theoneshow/-award/44459/long-copy-billboard