Support Your Local Oat Dealer

Gallery

Oatly went hyper local, naming actual cafes as the oat dealers in each neighborhood. The creative changes block by block. Makes a global brand feel like it belongs to your corner shop.

Cities

MelbourneSydney

Formats

Poster dominationsDigital billboardsRail takeoversBus shelters

Creative agency

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Media agency

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Media owners

Billups

ICPs

cafe regularscoffee drinkers

Est. cost

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Est. reach

13,000,000 impressions

Sources

• www.billups.com/articles/hyper-localized-ooh-in-action-lessons-from-oatly