GO Campaign

Patagonia · Los Angeles, Chicago, London · June 1, 2025 — Ongoing

Gallery

Patagonia's GO posters lean on bold typography and the outdoors instead of product shots. Brand-first, gear-second, which is exactly the Patagonia move. Sell the ethos and the jacket follows.

Cities: Los AngelesChicagoLondon
Formats: BillboardsWildpostingRetail displays
Creative agency: Hypetype
Media agency: —
Media owners: —
ICPs: outdoor enthusiastseco-conscious consumers
Est. cost: —
Est. reach: —
Sources: hypetype.studio/projects/patagonia-go-campaign

Tell us your goal.

We'll map the campaign in days.

Book a campaign call