The Camera for an Analog Life

Gallery

Lines like AI can't generate sand between your toes and no one on their death bed ever said I wish I'd spent more time on my phone. Polaroid leaned all the way into anti-screen, anti-AI sentiment and paired it with real prints. Right product, right cultural moment.

Cities

New York CityLondonParisTokyo

Formats

BillboardsAirport OOHExperiential walking tours

Creative agency

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Media agency

Brainlabs

Media owners

Billups

ICPs

Gen Zmillennialspeople with screen fatiguephotographers

Est. cost

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Est. reach

83,100,000 impressions

Sources

• press.polaroid.com/251772-polaroid-s-new-campaign-pushes-back-against-the-reign-of-screens-and-ai-and-celebrates-analog
• adage.com/creativity/work/aa-polaroid-camera-for-an-analog-life
• www.mediapost.com/publications/article/407305/polaroid-shoots-analog-life-with-new-flip-camera.html