Up The Vote

Gallery

Reddit's first brand campaign took voter turnout messaging to billboards across major US cities. A community platform stepping into the real world for civic good. Earnest, and on-brand for the front page of the internet.

Cities

New York CityChicagoLos AngelesSan FranciscoHouston

Formats

BillboardsPrintDigital OOH

Creative agency

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Media agency

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Media owners

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ICPs

registered voterscivic-minded audiences

Est. cost

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Est. reach

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Sources

• billboardinsider.com/reddits-first-brand-campaign-uses-ooh