What good is bad data?

Gallery

Segment ran billboards with the wrong city on purpose: Good morning, LA all over San Francisco, Good morning, SF in LA, paired with What good is bad data? Data people instantly got the joke, everyone else thought it was a typo and tweeted the mistake, which only spread it further. The error was the ad.

Cities

San FranciscoLos AngelesAustinNew York City

Formats

BillboardsTaxi toppers

Creative agency

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Media agency

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Media owners

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ICPs

data engineersdevelopersgrowth and marketing teams

Est. cost

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Est. reach

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Sources

• www.productmarketingalliance.com/b2b-campaign-viral/
• www.markepear.dev/example/what-good-is-bad-data-from-segment
• www.dock.us/grow-and-tell/ep-11-maya-spivak