If You Can Take It, It's Yours

Gallery

Selleys glued a kayak, an arcade machine and a 2.8 metre marlin to a billboard and told people they could keep whatever they could pull off. Nobody could. The stunt is the proof, no claims needed, and watching people fail became the content.

Cities

Sydney

Formats

Billboard stuntExperiential OOH

Creative agency

Howatson+CompanyScoundrel

Media agency

IPG Mediabrands

Media owners

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ICPs

tradespeopleDIY consumerssocial audiences

Est. cost

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Est. reach

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Sources

• campaignbrief.com/selleys-liquid-nails-proves-its-unrivalled-strength-in-unmissable-stunt-via-howatsonco
• lbbonline.com/news/selleys-liquid-nails-if-you-can-take-it-its-yours-howatson-co
• www.adnews.com.au/campaigns/selleys-liquid-nails-if-you-can-take-it-it-s-yours-via-howatson-company