Made in Singapore 3D Billboards

Gallery

Singapore Tourism dropped anamorphic 3D billboards of its skyline and food into Times Square, Piccadilly, Shanghai and Mumbai all at once. The play is to export the city to wherever the tourists already are. The 3D made people stop and film, which sends it home for free.

Cities

New York CityLondonShanghaiMumbai

Formats

3D anamorphic DOOHAR filters

Creative agency

BBH Singapore

Media agency

PublicisZenith

Media owners

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ICPs

international leisure travelersaffluent millennialsfood and culture tourists

Est. cost

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Est. reach

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Sources

• www.marketing-interactive.com/singapore-tourism-board-invites-the-world-to-sg-with-3d-billboards
• marketech-apac.com/top-story-behind-the-scenes-of-stbs-global-ooh-campaign-with-bbh-singapore-the-shophouse-publicis
• yougov.com/articles/49035-singapore-tourism-board-3d-ooh-campaign-dooh-jakarta-shanghai-newyork-london-mumbai-impact-2024