Should've 2.0 Billboard Fail

Gallery

Specsavers built deliberately botched billboards, half-installed, peeling, hung wrong, to literally act out Should've gone to Specsavers. The execution is the punchline. A decades-old tagline made fresh by turning the ad itself into the joke.

Cities

LeedsLondon

Formats

Special buildsContextual billboards

Creative agency

—

Media agency

Talon

Media owners

—

ICPs

UK adultseye-health audiences

Est. cost

—

Est. reach

1,000,000 impressions

Sources

• talonooh.com/case-studies/specsavers-billboard-fail-ooh
• www.adweek.com/brand-marketing/british-optician-specsavers-evolves-long-running-shouldve-brand-focus