Thanks 2016

Gallery

The campaign that started the data-flex playbook everyone now copies. Lines pulled from real listening like dear person who played Sorry 42 times the day of the breakup. Funny because it is true, and it made anonymized data feel human.

Cities

New York CityLondonLos Angeles

Formats

BillboardsTransit OOH

Creative agency

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Media agency

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Media owners

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ICPs

Spotify usersmusic fansyoung social audiences

Est. cost

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Est. reach

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Sources

• www.adweek.com/creativity/spotify-crunches-user-data-fun-ways-new-global-outdoor-ad-campaign-174826