Wrapped

Gallery

Wrapped is the rare data product that became a yearly cultural event, and the OOH leans into it: real listener stats and artist shout-outs blown up huge. Personalization at mass scale makes a billboard feel weirdly like it is about you. Everyone screenshots it.

Cities

New York CityMiamiLos AngelesLondonParis

Formats

BillboardsTransitDOOHStreet furniture

Creative agency

—

Media agency

—

Media owners

OUTFRONT Media

ICPs

Spotify users 18-34music and podcast listenerssocial-first audiences

Est. cost

—

Est. reach

—

Sources

• www.outfront.com/resources/ooh-case-studies/spotify-wrapped
• newsroom.spotify.com/2025-12-03/wrapped-marketing-campaign