Wrapped 2018 Real-Time DOOH

Spotify · New York City, London, Toronto, Berlin, Melbourne · December 1, 2018 — December 31, 2018

Gallery

Spotify turned listener data into giant playful boards in Times Square and Piccadilly, updated in real time. Strangers' weird habits become the headline. The data is the creative and people line up to find themselves in it.

Cities: New York CityLondonTorontoBerlinMelbourne
Formats: Real-time DOOHBillboards
Creative agency: —
Media agency: —
Media owners: OUTFRONT MediaGrand Visual
ICPs: Spotify userssocial sharers
Est. cost: —
Est. reach: 147,000,000 impressions
Sources: www.outfront.com/resources/ooh-case-studies/spotify-wrapped
grandvisual.com/work/spotify-2018-wrapped

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