3D Aroma-Anamorphic Experience

Gallery

For International Coffee Day, Tata ran a 3D anamorphic screen showing beans roasting and brewing while real coffee smell filled the air. Adding scent to anamorphic is the move most brands skip. It makes a screen feel like a cup.

Cities

New Delhi

Formats

3D anamorphic DOOHScent diffusion

Creative agency

Inventech

Media agency

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Media owners

Laqshya Media Group

ICPs

premium coffee consumersmall shoppersexperiential audiences

Est. cost

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Est. reach

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Sources

• www.adsoftheworld.com/campaigns/a-one-of-a-kind-3d-aroma-anamorphic-experience
• invidis.com/news/2025/10/aroma-anamorphic-dooh-from-bean-to-screen
• mediabrief.com/tata-coffee-gold-international-coffee-day-aroma-anamorphic-experience