Fractional Window Shopping

Gallery

TD cut tiny windows into street panels that showed just a fraction of brands like Apple and Starbucks, making fractional shares physically obvious: own a piece for a dollar. The metaphor is the whole ad. Clear way to explain a confusing product.

Cities

TorontoVancouverMontreal

Formats

Street panelsOOH with cut-out windows

Creative agency

Ogilvy

Media agency

—

Media owners

—

ICPs

new investorsyounger adultsCanadians curious about fractional shares

Est. cost

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Est. reach

340,000,000 impressions

Sources

• lbbonline.com/news/TD-and-Ogilvy-Bring-Investing-Into-Reach-with-Fractional-Window-Shopping
• mediaincanada.com/2025/08/06/td-window-partial-shares-investing
• www.ogilvy.com/work/fractional-window-shopping