Power Further with Strava

Gallery

The North Face and Strava ran live DOOH that updated with real fastest-known-times as runners chased them across European cities. The board changes as people compete. OOH that is never the same twice.

Cities

BerlinLondonParis

Formats

Dynamic DOOHMuralsPosters

Creative agency

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Media agency

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Media owners

JCDecaux

ICPs

trail runnersoutdoor enthusiasts

Est. cost

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Est. reach

59,000,000 impressions

Sources

• www.bigger.agency/work/power-further
• www.thedrum.com/awards-case-study/why-the-north-face-challenged-strava-users-get-out-and-run