Upside-Down Billboards

Gallery

Tim Tam announced its UK arrival by hanging the billboards upside down, a literal nod to coming from Down Under. The brain can't help trying to right the image, so you look twice. Simple visual hack, on-brand joke.

Cities

London

Formats

Billboards

Creative agency

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Media agency

Zenith UK

Media owners

BM Outdoor

ICPs

UK supermarket shoppersbiscuit loversAustralian expats

Est. cost

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Est. reach

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Sources

• lbbonline.com/news/Tim-Tam-UK-Down-Under-twist
• www.thedrum.com/news/upside-down-ooh-ads-promote-aussie-biscuit-brand-tim-tam-the-uk
• bmoutdoor.com/info/Tim-Tam-Billboards-Debut