Air Raid Alerts

Gallery

UNICEF Finland piped live air-raid alerts from Ukraine onto Helsinki billboards, so every time a siren went off there, it showed up here. It collapses the distance that makes people tune out a far-away war. The data feed is the gut punch.

Cities

Helsinki

Formats

DOOHReal-time data billboards

Creative agency

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Media agency

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Media owners

Bauer Media OutdoorJCDecaux FinlandOcean OutdoorMediateko

ICPs

Helsinki publicpotential donorspeople whose attention to Ukraine has faded

Est. cost

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Est. reach

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Sources

• www.adsoftheworld.com/campaigns/air-raid-alerts-from-ukraine-appear-in-real-time-on-helsinki-s-digital-billboards
• www.commarts.com/exhibit/unicef-finland-campaign
• www.famouscampaigns.com/2025/11/ukraines-air-raid-sirens-echo-in-helsinki-in-unicefs-urgent-outdoor-campaign