Barbie Pink World Takeover

Gallery

Barbie skipped the trailer-heavy playbook and just painted the world pink, often with billboards showing nothing but a date and the color. Total confidence that the brand needed no explanation. The pink itself became the ad.

Cities

LondonLos AngelesBerlin

Formats

BillboardsDOOH3D buildsStreet takeovers

Creative agency

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Media agency

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Media owners

KineticPHD

ICPs

pop culture fansnostalgic adultsGen Z

Est. cost

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Est. reach

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Sources

• variety.com/2023/film/box-office/barbie-marketing-campaign-explained-warner-bros-1235677922
• shortyawards.com/16th/barbie-the-movie-marketing-campaign
• www.thedrum.com/news/worlds-best-ooh-ads-ever-22-barbie-paints-the-world-pink